End of Week Four - Analysis.

ANALYSIS*

At the end of week four I need to say how happy and content I feel, I went home for the weekend and my family calmed me back down, as my anxiety levels were high as it normally is when it comes to near the end of a brief. 

I spoke with my tutor and we worked how organised I was, I edited my video and experimented on iMovie and Adobe Premier Pro, I had a play on Adobe After Effects but really struggled. I feel that for the amount of work I have to put together it would be simpler for me to use Adobe Premier Pro for my final piece as it would be difficult to edit nearly an hour worth of footage on a software I struggle with the most. I feel this would waste time and not go well with my time management. 

I am hoping that during Workshop Week in two weeks time that Adobe After Effects will be a class and that I will eventually be able to use it well! If this does not happen then a tutor has offered to help me on it, I have attempted reading books on tutorials for After Effects, however I can never grasp information from a book unless it is a story book. 

I remembered Premier Pro when editing my Research Video, the link to the video can be found here https://www.youtube.com/watch?v=zWDcijS32RE&feature=youtu.be. I studied Media whilst at High School for my GCSE's and used this software to create video's. 

I have decided this week to create a video for each following subjects;

The research
The experimentation
What I learnt each week

I will then create a final video in which I will create a 2 second time-lapse of my final video, and explain how I created this time-lapse. Followed by footage of me explaining my editing process and how it didn't work with the first software and how I created the final video. I will then go on to say what I learnt each week and what I would of done differently each week. I will then discuss my blog, how I created it and what I like about the blog and show a run-down of my blog. 

I am happy with the amount of work I have left with just one week till my assessment. This is the first time since starting University that I feel prepared for an Assessment but I'll let you know how I get on the night before assessment! 

Reviewing this now I don't feel as calm as I did that week. I keep thinking I need to have some time off to think about what I'm doing how ever I'm running out of time so this time around my anxiety levels are sky high, rocketing and soaring through. It is proving difficult but I have got this. The zoom recorder was the best bit of equipment I used how ever there was a fuzzy sound whilst filming this week's video. When it came to editing I couldn't get rid of this noise however I turned it down to be a lower level. I came up with my storyboards which was really fun, and I managed to finish my LONG VIDEO (see below) which I uploaded to youtube which took so long on our university wifi. 

I am excited for the multiple videos I will be creating.

End of Week Three- Analysis.

ANALYSIS* 

This week within my studio brief I started looking at camera equipment. Within this I looked at various camera's to use I settled for my Canon 18-55mm lens, compact DSLR camera to film with I then opted for a Calumet tripod with an external mic to record my video clips on and with.

I also decided to use varied camera angles for these shots for example I decided to use Over the shoulder shot to show me looking at research, I also created screen recordings and used a Medium Close-Up for my forward facing filming. I am planning on using wide shot and close-up to film me creating my video. 

These are some screen shots of my video coming together. 

What I am trying to decide now is which software to edit with, I struggle using Adobe After Effects but I'm wanting to push myself, I also thought of using iMovie as I used this during sixth form but I feel that this is the way option. 

I did try filming my clips at first with just my mic on my camera this wouldn't work however so I hired the Nikon ME-1 external mic, and fitted this on top of my camera to get a better overall sound quality on my video. For the over the shoulder shots and the screen recordings I used a Olympus Digital voice recorder with the external mic attached to get the same sound quality throughout my video, with these voice recordings I plan to overlap them on my video.

This is now what my script looks like with all my notes and I'm finally starting to piece my work together! 

I've had a lot of time to reflect this week and its made this week a bit difficult and making me question what I do and why...? Hopefully this week's video will explain that to you. I changed my microphone this week and tried a Zoom Recorder, this sounded so much better only until it came to editing and all you can hear is my clock which is on the other side of my room!! 

I want to be able to challenge myself in this brief, I want to gain more skills and knowledge and adapt my skills to take new approaches on brief, without the standard Adobe Suite skills. If I don't achieve this by the end of this brief I will be highly disappointed in myself. In this video there are many pauses, stops and erms; I wanted to keep this in because it is me taking my time with my thoughts it is me allowing my brain to overthink and question not only my own opinions and thoughts but my peers, family, tutors and friends. 

End of Week Two- Analysis.

ANALYSIS* 

In week two I wrote my scripts out based on my research and drew out my story boards here is a quick glimpse at some of the script in next weeks post you will see the full script with with my notes on... 

*Brand-picture*

*voiceover*

Unbranding is common in Graphic Design mainly in Artists own work, this is because the work isn’t signed off like on regular art. The only way to find out who designed the adverts you see daily is to research the advert in which the artist is stated with links to their websites. The ‘Tetley Tea’ advert has always been a firm favourite within my family as we love the characters who my Dad would of grown up with on the adverts through to me growing up with them these were originally created by Peter Rigby and then went on to be animated by Wyatt Cattaneo; where we saw Gaffer and Sidney  come to life.

*film facing computer*

*Picture from - http://www.dailymail.co.uk/news/article-1300403/Tetley-tea-folk-bling-N-Dubz-make--years-brewed-screens.html in top left corner*

The original Tetley Tea Advert from 1973 when we first met Gaffer and the Gang. The Daily mail stated They haven't brewed up for nine years. But the Tetley Tea folk, who were retired from the brand's advertising after almost three decades, are back on the boil.

However, at first sight, you might struggle to recognise them.

The animated characters based in a tea factory, whose gentle Northern humour charmed a generation, have been updated for a modern audience. 

*Show picture of updated gaffer and gang*

And although the faces are still the same, the image makeover may be a little too much for those who loved them as they were, white coats and all.  

The dopey assistant Sydney has undergone the biggest change, becoming something of a rapper - he bears a large resemblance to Dappy from London outfit N-Dubz with his distinct taste for bling accessories.

Tina, the friendly tea taster with a great line in chocolate cake, has turned into a WAG-tastic shopper, complete with bags, high heels and shades. 

Tetley bosses are not saying when the new characters will be unveiled on screen.

But an insider said: 'They have a modern-day feel but are still quite obviously the characters viewers loved so much.’ The Tea Folk  vanished from our screens in 2001 after 28 years delighting the nation with their antics. Here, we reveal some of the new-style characters under consideration.

Bosses at Tetley will not be drawn on the upcoming TV ads, saying only they have 'nothing to announce at present’. Brits drink around 165 million cups of tea a day - easily making it the UK's favourite drink.

Tetley meanwhile was started in 1837 by Joseph and Edward Tetley and launched the first tea bag in 1953.

It now employs more than 1,000 people in the UK and abroad and is known for its catchy phrases like 'That's Better. That's Tetley' and 'Tetley make tea bags make tea’. 

*Put image into the top left corner from the https://www.youtube.com/watch?v=x-gQ4pzaTqg* 

Tetley tea then went on to create a full new advert in 2015 for their brand new tea bags with boosts in them to help your immune system here is the picture of just how animated the gang have become since 1973. 

The sections which are bold tells me which angle the camera will film, any links to websites for my bibliography and any extra notes I may need. I wrote out a script so I had an idea how to go with the video with showing my research I then went on to creating the storyboard as to how I would go with the video. This works well so as I create my video, frame by frame and I can keep up to date with where I am up to easier. 

These are my storyboard images;

Disclaimer I am not Picasso!! 

I'm getting really excited about this brief now and want to complete it all asap, however I want to take my time with the brief and get the best results ASAP but with a good final piece.

Once again I want to state I don't like this camera and microphone equipment and I want to change it next week which is my aim for tomorrow to research and practise with the new equipment. I have enjoyed making these video's week by week this is because it's something so different to me to work and it's fun for me to come back on in future projects. 

UPDATE* 

I have been watching these back before my collide brief assessment this is because it keeps me calm being able to reflect how I work... I am enjoying being able to play these back.

End of Week One- Analysis.

ANALYSIS*

At the end of week one what I have learnt is a primary research is very difficult I created a survey on www.surveymonkey.com and asked three main questions.

What is a conversation? 
How many hours a week do you spend on social media? 
What form of social media do you use?

I ended up with 38 responses and this is a quick overview of what I found. 

I then went on to expand these ideas and used my secondary research to look into facts and figures of the social media's listed using the most popular to be researched, and people's own views on social media. I then went on to ask my friends and family on Facebook and face to face what their likes and dislikes are about social media.

Carol Evans - 

Pro's; You can keep in touch with people you don't get to see very often and you can share ideas.

Con's; The negativity that can occur. 

Kerry Patchett- 

Pro's; You can keep in touch with friend's and family, stalk my daughter and her friends and you can share ideas.

Con's; All the negativity and you know what is going on in people's lives so you don't make as much effort to phone people the same.

Alice-Leigh Birtwhistle- 

Pro's; You can keep in touch with people and being a 'top stalker'.

Con's; All the negative viral videos of people trying to become 'Facebook Friends'.

Gabrielle Jayne Carruthers- 

Pro's; You can see places you haven't been before by other people's photos, and you can can keep in contact. 

Con's; The bullying I see and people always on their phones because social media is very accessible.

Tom Murray- 

Pro's; Being able to connect with everyone anywhere in the world in an instant and also have ideas, pictures, video's recognised! 

Con's; The inevitable bullying which comes from what I've stated above! Body shaming, verbal and physical threats for example. 

Pat- 

Pro's; Being able to keep in touch with people miles away, making friends with like minded people (it broadens your knowledge) 

Con's; The way people think they can not only say but also post pictures of awful things they wouldn't dream of doing to your face.

Anonymous- 

Pro's; Connect with family, friends etc and see what's going on in their lives, informed of local and world events/news, lots and lots of information and tips on interested subjects and interests.

Con's; People airing their dirty laundry, jumping into someone's bandwagon uninvited and being rude/ignorant/nasty, communication via these mediums and not face to face it's via telephones, indecent imagery/video's posted every bloody minute and hackers.

Michelle Corbett-

Pro's; You can keep in touch easily, save on the phone bill, make sure my son is still alive and see all the embarrassing photo's he'd really rather you didn't.

Con's; Finding out bad news before someone phones you, notifications binging up all the time, and people checking the phones when supposed to be socialising. 

Lynne Naylor- 

Pro's; Quick and easy to stay in touch, find and get in touch easily with old friends. Excellent place to store photo's which are then accessible from any web-interface. Make new friends with similar interests (you like a sit/ join a group and therefore meet friends through that site/group. Saves money, send invites out to family and friends through that medium.

Con's; You sometimes make less of an effort to visit/meet up with people because you feel you've 'caught up' via social media. This ,in turn, can encourage people to stay indoors and not interact with others like they previously would. If a person is not on social media then sometimes they can feel 'left out' as they are not kept 'in the loop'. Parties/get togethers are arranged and they are forgotten about because they never saw the invite.

I have also researched further into my secondary research included in this is my thoughts on gaming, social media facts and figures, mass marketing, unbranded within graphic design, wellbeing for an artist, consumer intelligence, internet of things and cognitive data. 

I will admit this was very difficult for me as I didn't understand half of them as they aren't terms i've ever looked into before, but from this I have learnt many things including how to say cognitive!! 

What I decided to do each week was create a video for each week analysis this was created using premier pro as I have basic knowledge on this however at this stage I am struggling with adobe after effects so would like to be able to revisit this and make me work better. I used a Canon Compact DSLR camera to film on which I didn't like it because it kept Auto-Focusing on my face with the flickering lights behind it, which makes me want to use different cameras. I used an external microphone which I plugged into my camera and I feel that there is annoying buzz sound going through it? Not next week as I have got my week planned now after editing this video, but the week after I'm going to look into spare and different equipment. 

Week One - The Brief.

THE BRIEF* 

Project synopsis

This module enables you to develop the integrated design methodologies required to work in a dynamic, professional, creative and commercial environment.
The introduction of more demanding projects support and generate a greater in-depth knowledge and understanding of aesthetic, environmental, marketing and technical requirements of design for the creative industries. Emphasis is placed upon the ability to develop high-level flexible thinking approaches in the pursuit of creative solutions.
Project/Assessment requirements:
The assignments will incorporate a range of stringent professional requirements, involving personal time management, detailed research, creativity and originality, as well as a high level of technical expertise.
Project/Assessment Task: Brief: A Conversation
Take time to develop ideas and experiment with different media, materials and technologies. Play with instructions, reinterpret, disrupt, reinvent...
What’s the most important conversation for today? What’s the most important conversation for the future? Who will you speak to?
What is the message?
Through the application of your chosen practice you are asked to research and develop a visual outcome that centres around the idea of ‘A Conversation’.
Basic examples or starting points you may want to explore could include:
Consider the conversation between yourself and technology, the internet, phone apps.
Look at current social behavior, group activities, communities, lifestyles, conventions, business, leisure, play. An external, political or social conversation that you may support or contest.
Consider the conversation creative industry professionals have with the notion of communication, technology and society.
We also want you to consider the most appropriate mediums for presenting this 'Conversation':
Graphic Design
Posters, Fanzines, Book, Magazine, E-zine, Manifesto, Marketing Strategy, Direct Mail, Advertising Campaign, Advertisements, Copy, Photography, Social Media (Facebook, Twitter, Instagram, You Tube, Vimeo, Vine, etc...).
Animation
Web application, Film, Animation, Video, Information Graphics, Motion Graphics, Generative Design and Strategies, Game, TV short, Animatics, Scripts and Storyboards, Fictional or Factual Documentary, Social Media (Facebook, Twitter, Instagram, You Tube, Vimeo, Vine, etc...).
Considerations:
Where is the most important place for the conversation to take place? How will the conversation be heard?
Who will your audience be?
What are your aims?
Who will benefit?

Aims:

Undertake creative and ambitious research.
Develop a brief through research and development.
Examine the conceptual and aesthetic potential of “a conversation”. Innovate and explore technical parameters.
Create a contemporary portfolio piece.
Make your chosen audience pay attention to your work.
Requirements:
A portfolio of designs involving a high degree of creative and technical skill and also market justification, in which there is a clear reasoned and personal response to the requirements of the brief. Background material in the form of research and concept development will be of a high standard and will clearly support the final outcome. Each assignment will incorporate a high degree of finish and presentation, with all aspects of the brief taken into account.
‘A Conversation’
As Digital Natives you inhabit a seamless, immersive existence with technology; negotiating relationships with the environment and with each other; in the pursuit of connectivity, discovery, creativity and innovation...
This emerging programmable world has created a whole new division between the virtual and the physical; a designable environment, a playground for coders, requiring digital design disruption at all levels. We have to intervene and prioritise unprecedented environmental, social and cultural crisis if we are to become effective visual communicators and address real user experiences to provide meaningful design futures...

 ... “When Ken Garland published his First Things First manifesto in London thirty-five years ago, he threw down a challenge to visual communicators that refuses to go away. As the century ends, this brief message, dashed off in the heat of the moment, and signed by twenty-one of his colleagues, is more urgent than ever; the situation it lamented incalculably more extreme...

...It is no exaggeration to say that designers are engaged in nothing less than the manufacture of contemporary reality. Today, we live and breathe design. Few of the experiences we value at home, at leisure, in the city or the mall are free of its alchemical touch. We have absorbed design so deeply into ourselves that we no longer recognize the myriad ways in which it prompts, cajoles, disturbs, and excites us. It‘s completely natural. It‘s just the way things are.” – Rick Poyner. 2000
Nearly 16 years later...recognising the tremendous power of design and the modern imperative is the first step in addressing this real world issue. Leading designers of that time chose to discard the frills of an affluent society and consciously disrupt the status quo.
Our currently saturated consumer society needs new design communicators willing to adopt a disruptive approach, to challenge the culture of commodification and discover alternative ways of creating meaningful and effective design experiences.
“At root, it‘s about democracy. The escalating commercial take-over of everyday life makes democratic resistance more vital than ever.” – Rick Poyner
Graphic Design & Animation
Both Graphic Designers and Animators are modern day storytellers who communicate through technology - mobile devices and connected media are the tools of your trade.
We would like you to utilise a selection of media to connect, engage and interact with a chosen audience and convey the message you feel is paramount in this converging reality we call modern life.
As leading thinkers in the field of creativity it is your responsibility to define the digital and physical spaces we inhabit, dictate the topics for discussion and set meaningful and effective future trends.
As a starting point for your research JWT Future 100 introduces us to some of the contemporary trends, topics and developments for 2015 – you are required to consider a selection of these topics and investigate them further - be mindful that you are the instigators and activists for ‘your’ and ‘our’ creative futures.

Consider the areas outlined in the graph –

Research contemporary issues involved in the four titles highlighted Investigate the core principles of each
Analyse the interplay of themes Identify the implications of each
Define your own brief
Construct a communication strategy
Create relevant designs and a narrative
Convey to a chosen audience using a selection of appropriate media – maximising your particular skillset and specialism


Resources:
JWT 100 Future Trends –
www.jwt.com/blog/jwt_intelligence/jwtintelligence-introduces-the-future-100-a-look-at-global-trends-in-2015
The Internet of Things –
www.informationisbeautiful.net/visualizations/the-internet-of-things-a-primer
John Maeda – How art, technology and design inform creative leaders –
http://www.ted.com/talks/john_maeda_how_art_technology_and_design_inform_creative_leaders?language=en
www.itsnicethat.com
www.desgnmuseum.org
www.designweek.co.uk
www.formfiftyfive.com – Design Inspiration www.fastcompany.com – Why your brain loves storytelling www.wolffolins.com – Collaborative approaches to creativity www.idesigni.co.uk – Top 10 student Awards www.designcouncil.org.uk – Ethics of digital design
Ken Garland – First Things First a Manifesto
Adbusters – First Things First Revised
Rick Poyner – First Things First Revisited
Johanna Drucker – Graphesis: Visual forms of knowledge production Jonathan Gottschall – The Storytelling Animal
Wired Magazine – A Programmable world, a new designable environment.
Joseph Campbell – Hero with A 100 Faces
Daniel Kahneman – Thinking Fast and Slow: How our minds work and how we make decisions
Moises Niam – The End of Power: From boardrooms to battlefields ad churches to states, why being in charge isn’t what it used to be.
Cennydd Bowles – Undercover User Experience
IAC – Internet Advertising
Assessment Breakdown:
100% portfolio assessment
Ethics:
If a student has ethical concerns regarding teaching and learning, it is their responsibility to bring it to the attention of the module/course leader. University and school ethical guidelines are available from http://goo.gl/RrH6ZH.

The school of Art Design and Architecture has adopted an ethical framework involving a low and high risk approach to ethics. Students should ensure any activity associated with the assessment or module complies with the University and schools ethical guidelines. Please use the flowchart (http://goo.gl/6F5qf) to determine if you are required to complete the ethics approval forms (low risk approval form http://goo.gl/gQPaH3; high risk approval form http://goo.gl/iCl8h). A copy of the signed approval form should be submitted with the associated assessment.

Guidance regarding participant’s consent can be found at http://goo.gl/Ns7Mim and http://goo.gl/6o6aBq
Reading List:
http://library.hud.ac.uk/my/TID1421
Assessment Criteria:
Refer to Feedback and Assessment Taxonomy
Glossary of terms
Methodology
The science of method, or a body of methods, employed in a particular activity such as the research aspects of a project.
Secondary Research
Established or existing research already undertaken in the field and used to support the designer’s own research.
Primary Research
The raw materials, which a designer directly works with in relation to research.
Primary research approaches might include audience interviews, direct testing of potential visual solutions.

Programme
Week 01
Tuesday 29th September
Studio Meeting, Briefing, Research and Development Techniques, Q&A
Studio Meeting, Briefing and Outlining Studio Agenda 09:15 — 11:15 CEG/28, Canalside East
Studio (Supervised)
11:15 — 12:15, 13:15 — 17:15
CAA2/01, CAA2/02, CAA2/04, Creative Arts Building, Level 2 Studios
Research contemporary issues involved in the four titles highlighted Investigate the core principles of each

Staff are available to discuss individual and collective methodologies surrounding the ‘Conversation’. Staff and students will examine early stages of research and secondary research techniques. Use this session to explore and link concepts developed in the micro brief and the possibilities to advance / support early stages of development.

No final outcomes should be reached at this point. Week 01 is purely about idea generation and advancing into primary research.

Week 02
Tuesday 06th October
Studio Meeting, Lecture, Idea Generation, Review, Q&A
Studio Meeting and Outlining Studio Agenda 09:15 — 11:15 CEG/28, Canalside East
Studio (Supervised)
11:15 — 12:15, 13:15 — 17:15
CAA2/01, CAA2/02, CAA2/04, Creative Arts Building, Level 2 Studios
Analyse the interplay of themes Identify the implications of each
This session will be used to review and discuss all work to date and how best to use the upcoming supervised studio session in order for staff to support both secondary and primary research techniques, output and the development your project.

Week 03
Tuesday 13th October
Studio Meeting, Lecture, Research & Development, Review, Q&A
Studio Meeting and Outlining Studio Agenda 09:15 — 11:15 CEG/28, Canalside East
Studio (Supervised)
11:15 — 12:15, 13:15 — 17:15
CAA2/01, CAA2/02, CAA2/04, Creative Arts Building, Level 2 Studios
Define your own brief
Construct a communication strategy
This session will be used to review and discuss all work to date and how best to use the upcoming supervised studio session in order for staff to support your research and development techniques, output and the further development your project.

Week 04
Tuesday 20th October
Studio Meeting, Lecture, Concept Development, Review, Q&A
Studio Meeting and Outlining Studio Agenda 09:15 — 11:15 CEG/28, Canalside East

Studio (Supervised)

11:15 — 12:15, 13:15 — 17:15
CAA2/01, CAA2/02, CAA2/04, Creative Arts Building, Level 2 Studios
Create relevant designs and a narrative
Convey to a chosen audience using a selection of appropriate media – maximise your particular skillset and specialism
This session will be used to review and discuss all work to date and how best to use the upcoming supervised studio session in order for staff to support the development of your project and prepare for final outputting. It is essential that you are willing to engage in open dialogue in order to further the development of your project.

Week 05
Tuesday 27th October
Studio Meeting, Final Output Review, and Presentation Preparation, Q&A
Studio Meeting and Outlining Studio Agenda 09:15 — 11:15 CEG/28, Canalside East
Studio (Supervised)
11:15 — 12:15, 13:15 — 17:15
CAA2/01, CAA2/02, CAA2/04, Creative Arts Building, Level 2 Studios
Create relevant designs and a narrative
Convey to a chosen audience using a selection of appropriate media – maximise your particular skillset and specialism
This session will be used to review and discuss all work to date and how the total of your project links to your final outputs and methodologies. This session is also about preparing for presentation. It is essential that you are willing to engage in open dialogue in order to resolve the final stages of your project.

Week 06
W/C 02nd November - FORMATIVE ASSESSMENT Presentation
09:15 — 12:15, 13:15 — 17:15
CAA2/01, CAA2/02, CAA2/04, Creative Arts Building, Level 2 Studios
Rooms and Times — TBC
You will be notified by email with full details and guided to all information available on UniLearn.

Week 07
W/C 09th November - WORKSHOP WEEK
Details to follow