Wednesday, 14 October 2015

End of Week Two- Analysis.


ANALYSIS* 

In week two I wrote my scripts out based on my research and drew out my story boards here is a quick glimpse at some of the script in next weeks post you will see the full script with with my notes on... 


*Brand-picture*
*voiceover*

Unbranding is common in Graphic Design mainly in Artists own work, this is because the work isn’t signed off like on regular art. The only way to find out who designed the adverts you see daily is to research the advert in which the artist is stated with links to their websites. The ‘Tetley Tea’ advert has always been a firm favourite within my family as we love the characters who my Dad would of grown up with on the adverts through to me growing up with them these were originally created by Peter Rigby and then went on to be animated by Wyatt Cattaneo; where we saw Gaffer and Sidney  come to life.
*film facing computer*

The original Tetley Tea Advert from 1973 when we first met Gaffer and the Gang. The Daily mail stated They haven't brewed up for nine years. But the Tetley Tea folk, who were retired from the brand's advertising after almost three decades, are back on the boil.
However, at first sight, you might struggle to recognise them.
The animated characters based in a tea factory, whose gentle Northern humour charmed a generation, have been updated for a modern audience. 

*Show picture of updated gaffer and gang*

And although the faces are still the same, the image makeover may be a little too much for those who loved them as they were, white coats and all.  
The dopey assistant Sydney has undergone the biggest change, becoming something of a rapper - he bears a large resemblance to Dappy from London outfit N-Dubz with his distinct taste for bling accessories.
Tina, the friendly tea taster with a great line in chocolate cake, has turned into a WAG-tastic shopper, complete with bags, high heels and shades. 
Tetley bosses are not saying when the new characters will be unveiled on screen.
But an insider said: 'They have a modern-day feel but are still quite obviously the characters viewers loved so much.’ The Tea Folk  vanished from our screens in 2001 after 28 years delighting the nation with their antics. Here, we reveal some of the new-style characters under consideration.
Bosses at Tetley will not be drawn on the upcoming TV ads, saying only they have 'nothing to announce at present’. Brits drink around 165 million cups of tea a day - easily making it the UK's favourite drink.
Tetley meanwhile was started in 1837 by Joseph and Edward Tetley and launched the first tea bag in 1953.
It now employs more than 1,000 people in the UK and abroad and is known for its catchy phrases like 'That's Better. That's Tetley' and 'Tetley make tea bags make tea’. 

*Put image into the top left corner from the https://www.youtube.com/watch?v=x-gQ4pzaTqg* 


Tetley tea then went on to create a full new advert in 2015 for their brand new tea bags with boosts in them to help your immune system here is the picture of just how animated the gang have become since 1973. 

The sections which are bold tells me which angle the camera will film, any links to websites for my bibliography and any extra notes I may need. I wrote out a script so I had an idea how to go with the video with showing my research I then went on to creating the storyboard as to how I would go with the video. This works well so as I create my video, frame by frame and I can keep up to date with where I am up to easier. 

These are my storyboard images;
Disclaimer I am not Picasso!! 










I'm getting really excited about this brief now and want to complete it all asap, however I want to take my time with the brief and get the best results ASAP but with a good final piece.




Once again I want to state I don't like this camera and microphone equipment and I want to change it next week which is my aim for tomorrow to research and practise with the new equipment. I have enjoyed making these video's week by week this is because it's something so different to me to work and it's fun for me to come back on in future projects. 

UPDATE* 
I have been watching these back before my collide brief assessment this is because it keeps me calm being able to reflect how I work... I am enjoying being able to play these back.

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